Content Day Is the Most Important Day of Your Season. Most Teams Still Don't Treat It That Way.
Every cinematic gladiator shot on your video board. Every player intro video. Every green screen composite, interview clip, and promotional read. It all comes from one day. Content day is the most important production day of the sports calendar. It's also one of the most consistently underplanned.
Designing for the Big Screen: Why Fan Experience Content Can't Be Made in a Dark Room
How to Design Video & Motion Graphic Content for Stadium Screens and Fan Experience
Breaking Into Sports: What It Actually Takes (From Someone Who's Sat on Both Sides of the Table)
A veteran sports industry hiring manager reveals what it really takes to land your first sports job from networking and game-day hustle to standing out.
The Stadium DJ Is Not a Playlist. It's a Position That Shapes Everything.
The stadium DJ is one of the most underestimated positions in game presentation. It's not a playlist. It's not background noise. It's the emotional thread that connects every element of the game day experience into something the fan actually feels. Get it right and the building has a pulse. Get it wrong and nothing else on the production side can fully recover the room.
The Rehearsal Is Either Your Greatest Asset or Your Biggest Waste of Time. The Difference Is You.
A poorly run rehearsal demoralizes a crew before the season starts. A well-run one builds collective confidence. Here's exactly how to run one that does the latter.
The Game Starts in the Parking Lot
Most sports organizations invest heavily inside the venue and almost nothing outside it. Here's what the pre-gate fan experience should actually look like.
I Was Seven Years Old and Carrying Cables. That Was the Beginning of Everything.
How a 7-Year-Old With Cables Built a 30-Year Sports Career
Why Organizational Alignment Is the Real Fan Experience Problem
The Real Fan Experience Problem Isn't Your Scoreboard